Marketing Analytics

Your reporting,
assembled overnight.

Nobody should spend Monday morning stitching spreadsheets together. We build the system that cleans the data, connects spend to pipeline, and writes the report — so the numbers are ready before the meeting is.

The problem

Most reporting fails before the chart is drawn.

Bad inputs make confident-looking dashboards nobody believes. We fix the pipe, not the pixels.

Before

Numbers argued over

Marketing quotes one figure, sales quotes another, and the meeting turns into a debate about the data instead of a decision about the quarter.

After

One set of numbers

Every source is cleaned and defined the same way, so the report says the same thing to everyone who opens it — and the meeting starts at the decision.

What we build

Clean data in. Trustworthy numbers out.

Four connected pieces that replace the manual reporting stack.

Data hygiene

Deduplicates records, fills missing fields, and standardises naming so the source is worth reporting on.

Attribution

Spend connected to pipeline

The system maps every campaign, channel, and touch back to the deals they influenced — using one agreed model instead of whichever tool shouts loudest.

  • Joins ad, web, and CRM data into one timeline
  • Applies your attribution model consistently
  • Shows cost per opportunity, not just per click
Channel ROIPipeline sourcedCost per opp

Metric definitions

Locks down what an MQL, an opportunity, and a win actually mean — once, for every report.

The weekly brief

A written summary lands with the dashboard: what moved, what stalled, and what to do about it — so leaders read a conclusion rather than reverse-engineering one from charts.

Where it fits

Reporting is part of Sales & RevOps.

The same clean data that powers the report also powers scoring, routing, and forecasting.

Sales & RevOps

A CRM that runs itself. Clean data, instant follow-up, and a forecast you can actually trust — reporting is the proof it's working.

Explore Sales & RevOps
Start small

One report first

Pick the report that costs your team the most hours. We automate that one, then extend.

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Let's talk

Get numbers your team stops arguing about.

Book a call and we'll review how your reporting is put together today, then show you what the automated version looks like.