Playbooks for the
AI-powered GTM team.
Practical thinking on how B2B teams automate pipeline, RevOps, content, and intelligence — plus guides and checklists you can put to work this week.
The thinking behind the systems.
Field notes on strategy, conversion, and measurement — written for teams who still have to ship this quarter.
Escaping Marketing Tactical Hell: The Strategic Framework Every Business Needs
A comprehensive guide to developing strategic marketing frameworks that deliver measurable results and sustainable growth.
The Complete Guide to High-Converting Landing Pages
Master the art and science of landing page optimization with our comprehensive guide.
Read this pieceData-Driven Marketing Strategy: From Analytics to Action
Transform your marketing with data-driven decision making and strategic insights.
Read this pieceThe Complete Guide to Customer Acquisition Cost Optimization
Learn proven strategies to reduce your CAC while maintaining quality leads and sustainable growth.
Read this pieceBuilding a Scalable and Sustainable Content Marketing Engine
Master the art of creating a sophisticated content marketing operation that drives measurable results and sustainable growth.
Read this pieceTake a system home with you.
Each one is a working system written down. Ask for a copy and we'll send it over.
The AI GTM Automation Playbook
The full picture — where AI fits across pipeline, content, and revenue operations.
25 AI Workflows Every B2B Team Should Automate
A shortlist of the manual work worth handing to a system first.
Request the guideThe RevOps Automation Checklist
Walk your CRM, routing, and reporting — and mark what's still done by hand.
Request the checklistHow to Build an AI Outbound Engine
Research, personalisation, and follow-up wired into one repeatable motion.
Request the guideAI Content Operations for Lean Marketing Teams
Publish like a much bigger team without hiring one.
Request the guideBrowse by what you're trying to fix.
Six themes we write about most. Pick the one closest to your bottleneck.
AI GTM Automation
How AI is changing the way B2B growth teams work.
AI RevOps
How to automate CRM hygiene, routing, and reporting.
AI Outbound
How to build personalised outreach that scales.
AI Content Ops
How to scale content without hiring more writers.
AI Website Automation
How to launch and test pages far faster.
AI Competitive Intelligence
How to monitor competitors without the manual sweep.
Want the playbook applied to your team?
Book a call and we'll turn these ideas into a concrete automation roadmap for your GTM function.