Multi-channel outbound

One message.
Every channel.

Most outbound breaks because each channel is run by a different person with a different story. We build one system that researches the account, writes the angle once, and runs it across email, LinkedIn, ads, and follow-up.

What gets built

Four channels. One brief behind them.

The research and the angle are written once. Every channel inherits them, so a prospect hears one coherent story instead of four disconnected pitches.

The layer underneath

Shared messaging

One account brief drives everything downstream — the offer, the proof, the angle, the tone. Change the positioning in one place and every channel updates with it.

Account researchOffer and proof pointsYour brand voice
Email

Cold email

Written per account, not per list. Every step references something real about the company — a hire, a launch, a change worth a reply.

LinkedIn

LinkedIn outreach

The same story, in the feed. Connection notes, DMs, and comment prompts that carry the exact angle the email opened with.

Paid

Ad creative

Warm the list before you touch it. Ad copy and audiences built from the same brief, so accounts see you before a rep does.

Follow-up

Follow-up sequences

Nothing goes cold on a rep's memory. Replies, opens, and clicks trigger the next move automatically — across every channel at once.

How it runs

Research, draft, approve, send.

The loop runs every day whether anyone opens it or not. Your team only shows up where judgement matters.

Step 01

Research the account

The system pulls triggers, pain points, stakeholders, and a personalization angle for every name on the list.

Step 02

Draft every channel

One brief becomes an email sequence, LinkedIn copy, and ad angles — all in your voice.

Step 03

Approve in minutes

Everything lands in your tool for a quick human check before a single message sends.

Step 04

Run and adapt

Sequences fire on schedule, respond to signals, and hand warm replies straight to a rep.

Why one system

Separate channels compete. One system compounds.

Outbound is the front end of the pillar that automates pipeline end to end. Start here, connect the rest once it's earning.

Per account
1

One research brief feeds email, LinkedIn, ads, and follow-up — written once, reused everywhere.

Relevance holds

Personalized at volume

Every message names something specific about the account, whether you send fifty or five hundred.

Nothing slips

Follow-up never forgets

Signals trigger the next touch automatically, so warm accounts stay warm without living in a rep's head.

The pillar it belongs to

Growth Automation

Research, campaigns, outreach, and follow-up rebuilt as workflows that run without anyone driving them.

Outbound engineLead research engineCampaign ops system
Explore Growth Automation
The workflow in detail

AI Outbound Automation

See the exact build — what goes in, what comes out, and what your team approves before anything sends.

Account research briefsEmail sequencesLinkedIn drafts
See the workflow
Let's talk

Give your outbound one voice.

Book a call and we'll map your current outbound, then show you where a single connected system replaces four disconnected ones.